About
I work with amazingly talented people to guide and support business leaders and their teams to run and significantly grow their businesses, to get things done, through streamlined market strategies, operations and technical product management. I’m also the founder of W2 Studio.
I’m passionate about technology and how it can greatly empower people and organisations to deliver tangible growth. I know that data can be an overwhelming resource, but also an invaluable one. That design can be simple and beautiful and very practical at the same time. And that providing a superior customer experience doesn’t have to be expensive, it can be smart and effective.
It’s been an amazing journey throughout my nearly 30-year career as a manager and advisor in a wide range of roles and industries, and living and working in Europe, North America and Latin America. I’m currently based in London, UK.
São Paulo, BR
1999-2002
Madrid, ES
2002-2004
Victoria BC, CA
2004-2006
Düsseldorf, DE
2006-2008
Barcelona, ES
2008-2014
London, UK
2014-Present
Specialties
Digital Strategy
Business
Model
Growth &
Expansion
Change
Management
Operations
Value
Creation
Customer
Experience
Product Management
Data & Analytics
Agile
Digital Strategy
Business
Model
Growth &
Expansion
Change
Management
Operations
Value
Creation
Customer
Experience
Product Management
Data & Analytics
Agile
Digital Strategy
Business
Model
Growth &
Expansion
Change
Management
Operations
Product Management
Value
Creation
Customer
Experience
Agile
Data & Analytics
Project Highlights
Education
London Business School
Executive MBA, 2013
London, UK Dubai, UAE
Beijing, CN New York, US
ESIC Business School
MA in Relationship, Database & Interactive Marketing, 2004
Madrid, ES
University of São Paulo
BSc in Industrial Engineering, 1999
São Paulo, BR